VisualEyes Optometry

VisualEyes Optometry, Formally CustomEyes Vision Care of Pocahontas, specializes in caring for all your vision needs. We handle everything from eye exams and hard-to-fit contact lenses,  to computer vision problems, specialty lenses, and medical eye care. By staying current with the latest developments in eye care, prescription lenses, and advances in contact lens technology, our offices can provide you with the best vision, advice, and fit today and in the years to come. We take pride in building lasting relationships with our patients, which is why we take the time to get to know you, your vision requirements, and your lifestyle needs. We are a locally owned and operated, family-run office!


In 2007 Dr. Amy Tolbert joined the CustomEyes Vision Care in Pocahontas. In 2020, Dr. Amy Tolbert bought the Pocahontas location and relaunched with the same great team as VisualEyes Optometry.

Our Hours

Monday 8:00 am – 5:00 pm
Tuesday 8:00 am – 5:00 pm
Wednesday 8:00 am – 5:00 pm
Thursday 8:00 am – 5:00 pm
Friday 8:00 am – 5:00 pm

*Closed 12:30-1:30 DAILY for Lunch
** Every Other Monday, Hours are 2:00-6:00 PM

We will be CLOSED November 24-25, December 15, 26, & 30.

Use Insurance benefits before the end of the year. We call this Use It or Lose It

BLACK FRIDAY all month of November — All Frames 1/2 Off & 20% Off Lenses


VisualEyes Optometry offers a variety of eye care services. From your annual eye exams and eyewear fitting to eye injury emergencies, trust your eyes to our optometrist.

Vision Field Testing

Vision Field Testing measures your peripheral or “side” vision. It is a straightforward test where lights are flashed on and you let us know when you can see them.

Eye Injuries

Dr. Tolbert and her highly trained staff are here to help with any eye emergencies and offer same-day urgent appointments.

Our Frames

Selecting your eyeglasses frames and lenses is a personal choice. VisualEyes Optometry offers a wide variety of options that can be tailored to suit your medical needs and fashion preferences. Our knowledgeable staff can help you find the best fit for your specific needs and explain how the different lenses can impact your vision.

Contact Us

Address: 110 W. Broadway Street
Pocahontas, AR 72455
Phone: 870-202-1100

What patients say...

Friendly and very professional!! During this pandemic, I felt very safe during my entire visit!!

Karli Saracini

“Dr Amy and her staff were excellent during my appointment. They helped me with my two children while I got my examination and a few tests. I cannot thank them enough for their help and excellent care.”

Amy Jo Ward

“My daughter loves Dr. Amy. She was really nervous when she came in for the first time and by the time she left, she wants to be an eye doctor when she grows up. Thank you for helping her pick out her glasses and making her feel comfortable.”

Kristin Austin

“I was pleased with everyone that was involved in my eye care I felt so relaxed they answered all my questions they didn’t seem to be in a hurry I guess you could say it was like they knew me I was a person, not just a patient I really enjoyed my visit.”

Margy Cowan

“Wonderful atmosphere and wonderful staff. They always make you feel warm and welcome and greet you with big smiles on their faces. Everyone is well trained and up to date, and Dr. Tolbert is absolutely fabulous. I highly recommend this place of business.”

Nikia Long